Modelo Marketing Snapshot
A quick snapshot of a few of the Modelo programs that I have art directed over the years.
Modelo Day of the Dead
I had the pleasure of working on Modelo’s first retail photoshoot for Día de los Muertos after years of working with illstrators. We wanted to create an authentic ofrenda to celebrate this special holiday. Working with photographer Micheal Maes, we were able to do just that.
Creative Director: Diana Panek & Gaba Gonzalez
Mister Cartoon x Modelo: Día De Los Muertos Campaign
Modelo is a brand that cherishes its traditional Mexican roots but wants to continue to define its place in contemporary culture. While most people have heard of Día De Los Muertos in the United States, few celebrate it. We wanted to give people permission to celebrate the holiday in a way that felt approachable and welcoming: through its art and iconography.
We partnered with legendary artist Mister Cartoon to create a campaign that brought the traditional icons of the holiday to life in his signature illustrative style, creating a blend of the contemporary and the traditional that captured Modelo's brand.
Our campaign extended across packaging, social, merchandise, retail and included an augmented reality lens experience that allowed people to visualize themselves as Cartoon's iconic characters.
CREDITS:
Agency: Upshot Creative Direction: Laurent Varlet, Diana Litavsky Art Direction: Allie Musial Illustration: Mister Cartoon AR: Groove Jones
Modelo - The Gold Collection.
Modelo Cinco De Mayo
Whatever it is, the way you tell your story online can make all the difference.
