Travel with Ruffino

For Ruffino’s “Destination Anywhere” campaign, we wanted to create a sense of wanderlust and exploration with a subtle nod to Ruffino’s modern Italian heritage. By tapping into our consumers desire to seek new experiences and embrace the joys of life, we evolved our approach to “See Where the Sparkle Takes You” and positioning Sparkling as the ultimate travel companion.

Creative Director: Diana Panek

Senior Art Director: Allie Musial

Copywriter: Gaba Gonzalez & Caroline Merten

3D Retail Design: Jenny Ha