Svedka Spiked Seltzer
Creative Director: Eric Baskauskas
Senior Art Direction: Allie Musial
Copywriter: Meredith Johnston, Will Wilson
Video Design: David Kail & David Huettner
Svedka came to us for the launch of the spiked seltzer just before the seltzer craze. I led in the creative concepting and art director for the launch in stores as well as as full digital campaign. The highly successful social campaign let to a Facebook case study. Our approach for this was Bubbly, But Spiked. We wanted to infuse the brand with a little bit of a cheeky disposition.
Svedka Social Campaign
The client came to us for a more traditional POS campaign for the launch of their new seltzer. As we started to craft our positioning, we realized this would make a pretty great social/digital campaign to complement the launch.
